Our Story

It didn’t start in a factory.
It started in a tiny Fort Lauderdale kitchen. With citrus peels on the counter, late night experiments, and the same question every bartender eventually asks: “Why is it so hard to find dried fruit that actually looks good and tastes real?”

Coming from more than a decade in hospitality: behind bars, managing teams, studying wine, and obsessing over the details that make a guest experience unforgettable. I knew one thing for sure: A great cocktail deserves a garnish that matches the moment.

But every option I found was either dull, overly brittle, artificial-looking, or loaded with preservatives. So I did what any obsessed hospitality guy would do…I started making my own.

Small batches. Fresh fruit. Hand-selected.
Sliced at 4 mm.
Dehydrated slowly.
Zero shortcuts.
Zero compromises.

Night after night, I dialed in temperatures, thickness, humidity, caramelization, texture. I cracked ovens, ruined trays, perfected slices, and learned exactly how to keep every fruit’s natural color and aroma intact. And somewhere between the mess, the trials, and the breakthroughs Sweet Sally was born.

A name with a heart.
Sweet Sally is more than a brand, it carries a soul. It’s named after Sally, my cat, a little creature who taught me about kindness, softness, and the simple beauty of giving care. Because of her, Sweet Sally was built with a purpose that goes beyond fruit and cocktails. A portion of our efforts and future profits will support animal shelters, rescue organizations, and animals in need.

Every bag, every slice, every order helps us move one step closer to giving back to the creatures who bring so much love into our lives. Sweet Sally is craft with conscience.